Go Pro Goes Pro

GoPro Announces Hero 3
October 16, 2012 By James DeRuvo from doddle news -reblogged!

Third Generation Action Cam Promises 4K Capture
By James DeRuvo (doddleNEWS)

We’ve been hearing for a few days now that GoPro had big news. But we didn’t know it was BIG NEWS. 4K news. $399 News. That’s right, the leading action camera company is bringing 4K resolution for under $500. Sort of.
We can rebuild him. We can make him better than he was. Better. Stronger. Faster. – The Six Million Dollar Man
When I say sort of, it’s not to make light of it. The announced specs for the Hero 3 (Black edition) list 4K resolution … at 15fps. Considering how much data you have to write on the fly, that’s pretty good for such a little camera platform. But when you go 30 fps, then it drops to 2.7K. But hey, that’s almost the same resolution as the Black Magic Cinema, but at a tenth of the price. It’s 2x faster image processor promises 4 times more resolution. And that means that frame rates are doubled at lower resolutions like 1080p at 60 fps, 1440p at 48 fps, 960p at 100 fps and 720p 120fps. So at the end of the day, that’s killer slow motion potential! Especially when you’re trying to do those extreme aerial moves and you want them in slow motion. Other features include will a sharper lens, better low light performance (twice that of the Hero2 predecessor) and better sound which also has improved cancellation of wind noise.

The Hero 3 is also smaller, 30 percent smaller (that’s stunning considering how compact the Hero 2 is) and 25 percent lighter. The Black edition also comes with a remote control that’s capable of controlling up to 50 Hero cameras. But you can bet that most will go with the new GoPro iPhone app, which does the same thing and also offers live view. And the price … $399. WOW.
But there’s also a silver edition for $299, which offers 5mp still image quality and 1080p at 30fps (similar to the current Hero 2 with a performance boost) and an entry level, budget “white edition,” which will sell for $199, and is basically a Hero Mk. I with WiFi attached.
But the killer feature (aside from the 4K/2.7k boost) is that all three models come with WiFi … built in. No need for a WiFi BacPac accessory. Finally! And that’s just the icing on the proverbial cake. The take away is a smaller, lighter, and more powerful Hero that will offer 4K, but more a healthy and realistic, broadcast quality 4K for under $400, with improved audio, built in WiFi, and a killer new app that can control it all. And that is BIG NEWS for action fans who are looking for a small camera to mount and capture their hotdogging and put it on YouTube for the world to see. Or, ESPN if you’re the likes of Shawn White. Cause you KNOW he’s probably already playing with his!
Pre-orders for the Hero 3 are being taken as you read this. GoPro started taking them at Midnight Tuesday night. Shipping dates are as follows: The Hero 3 White and Silver editions, will be shipping beginning October 21st, while the 4kish Black next month.


About montyedits

San Francisco based film and video editor.
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